Italian
Lecco, January 7, 2026 – Fiocchi officially kicks off the celebrations for its 150th anniversary by launching the international campaign “Legacy in motion.” More than just a milestone, this anniversary represents an opportunity to revisit the brand’s history and project it into the future, uniting heritage, innovation, and excellence in a single narrative.
The campaign puts the true DNA of Fiocchi at its center: a tradition born in Lecco and grown worldwide, capable of engaging with sport shooters, hunters, defense professionals, and industrial partners. “Legacy in motion” expresses a mastery that renews itself from generation to generation, remaining true to the core values of respect, passion, and responsibility.
A 2026 full of events and initiatives
Throughout the year, a busy program of appointments is planned to engage the entire Fiocchi community through tailored formats for every audience:
Institutional meetings and celebrations related to the territory.
Exclusive moments dedicated to clients and strategic partners.
Special initiatives aimed at the new generations.
Among the flagship projects stands out the publication of the official monograph “Fiocchi. 150 years of Italian history,” created in collaboration with Mondadori. The volume retraces the key milestones of the company, highlighting the deep connection with the territory and the constant dialogue with international markets.
150 years after its founding, Fiocchi maintains its ability to transform and anticipate the times.
This strong identity, which combines historical roots and a global outlook, has been supported since 2022 by the entry into Czechoslovak Group (CSG): an innovation and technological development platform that consolidates the brand’s presence in major global markets. “Legacy in motion” embodies this spirit of continuous evolution, translating it into a year of initiatives that look to the future and strengthen the bond with those who choose Fiocchi every day.
