Italian
Last day of the ninth edition: 240 contestants from around the world, 100 judges, and a full weekend of challenges, events, and special guests. The champion was crowned at 3 p.m.
TREVISO – The Tiramisù World Cup 2025, the sweetest competition of the year, concluded yesterday, Sunday, October 12, bringing 240 non-professional contestants from around the world to the city. After the qualifying rounds on Friday and Saturday, which determined the semifinalists in the “original recipe” and “creative recipe” categories, the semifinals were held that morning in Piazza Borsa. All attention was focused on the grand final at 3 p.m., which crowned the new champion of the world’s most famous spoon dessert.
The event, now in its ninth edition, had chosen as its guiding theme the connection between Treviso and the gastronome Giuseppe “Bepo” Maffioli, a key figure in promoting tiramisù as an identity and cultural symbol.
“Our task was to project to the world the image of this Italian dessert so closely tied to Treviso, a heritage that today represents us as much as the Eiffel Tower represents Paris,” recalled organizer and founder Francesco Redi, emphasizing the opportunities the TWC continued to generate for tourism, catering, and related businesses.
Alongside the competitions, the weekend offered a rich program of side events. The Vicenzi Group’s stand was a great success, having hosted a cooking show with Benedetta Parodi the day before, and in the afternoon featured the renowned pastry chef Damiano Carrara in a public meet-and-greet.
Institutions reiterated the event’s significance. Regional Tourism Assessor Federico Caner described it as “an experience that unites history, creativity, and territory,” while Treviso’s mayor Mario Conte highlighted how the TWC “had brought Treviso to the world and the world to Treviso.”
Over the years, the competition had attracted international media attention, including from the BBC, and was included among the collateral events of the 2025 Sustainability Biennale thanks to collaboration with the Venice Sustainability Foundation.
With more than 15,000 applications from every continent and hundreds of millions of social media views, the Tiramisù World Cup confirmed itself as a global phenomenon capable of transforming a traditional dessert into an ambassador of Made in Italy.
The winner’s proclamation in the afternoon marked the close of an edition that successfully combined competition, entertainment, and territorial identity, once again celebrating tiramisù as a symbol of Treviso and Italy worldwide.
