Italian
The Venetian brand is a partner of the project promoted by Paris Saint-Germain together with Groupama-FDJ United. From August 19 to September 13, a challenge open to everyone on Zwift, while the proceeds from the customized bicycles will support PSG For Communities and Xana Foundation.
ROSSANO VENETO (VICENZA), Wilier Triestina is among the partners of We Ride Paris, the new initiative promoted by Paris Saint-Germain, the reigning European champion, together with Groupama-FDJ United. The project brings together the communities of football, cycling, and connected fitness around a sports challenge with strong solidarity value, in support of PSG For Communities, through the Paris Saint-Germain Endowment Fund, and the Xana Foundation.
Together with Groupama-FDJ United, FDJ United, Zwift, and WHOOP, Wilier Triestina contributes to the realization of an initiative open to everyone. Cycling enthusiasts will be able to challenge themselves and compete for numerous prizes, including an exclusive experience at Parc des Princes.
An open challenge for everyone
From August 19 to September 13, 2026, it will be possible to participate in the We Ride Paris challenge on the Zwift platform, riding an exclusive circuit of 16.4 kilometers on the iconic Champs-Élysées in Paris.
The track will be customized with the official graphics of the initiative and participants will be able to ride a Filante SLRID2 in the exclusive We Ride Paris edition, available for the entire duration of the challenge.
During the campaign, several group rides on Zwift will also be organized, offering participants the opportunity to share the experience with the professionals of Team Groupama-FDJ United.
To allow as many enthusiasts as possible to take part in the challenge, even those without a Zwift account can participate by sharing the link to an outdoor ride of at least 16.4 kilometers.
A Sleek SLRID2 exclusive for We Ride Paris
To celebrate the collaboration, Wilier Triestina has created five exclusive Filante SLRID2, customized with the official We Ride Paris livery. The graphics were developed based on the visual identity created by the internationally renowned artist Edgar Plans.
The bicycles are five unique pieces that bring together the world of Paris Saint-Germain, PSG For Communities, and the Xana Foundation through a project where sport, design, and solidarity engage in dialogue.
The five Filante SLRID2, along with five custom Zwift Bikes, will be auctioned by Paris Saint-Germain. The entire proceeds will be donated to PSG For Communities, through the Paris Saint-Germain Endowment Fund, and to the Xana Foundation, to support their respective charitable initiatives.
Throughout the duration of the challenge, participants will also be able to use on Zwift the Filante SLRID2 We Ride Paris and the official kit of the initiative, recreated within the platform to make the experience even more immersive.
With We Ride Paris, Wilier Triestina contributes to an international project that shows how cycling can become a tool for sharing, inclusion, and solidarity. The initiative brings together diverse communities through a passion for sport and reflects the values of the Culture of Speed that have always guided the brand.
Six participants at the Parc des Princes
At the end of the challenge, six participants registered through the dedicated site, who have successfully completed the challenge, will be selected through a draw to experience an exclusive event at Parc des Princes, the home of Paris Saint-Germain.
Inside the stadium, there will be a special group ride on Zwift, along with club representatives and professionals from Team Groupama-FDJ United.
During the campaign, many other prizes will also be awarded: VIP experiences at professional races with Groupama-FDJ United, a Zwift Bike, annual Zwift subscriptions, official We Ride Paris clothing, WHOOP devices with their subscriptions, and vouchers for the Paris Saint-Germain online store.
