Italian
Treviso is preparing to become the beating heart of the world pastry scene: the city will host the Tiramisù World Cup 2026. The official announcement was made during a press conference held at Ca’ Sugana, revealing the first details of an event that promises to attract enthusiasts from everywhere and celebrate one of Italy’s most iconic desserts.
TREVISO. On Wednesday, July 15, at 11:30 AM, the historic and prestigious Arazzi Hall of Ca’ Sugana, home of the Municipality of Treviso, provided the backdrop for the official presentation of the Tiramisù World Cup 2026. An eagerly awaited event that marks a step of extraordinary importance for the city and the entire region, ready to host one of the sweetest, most fascinating, and renowned culinary competitions on an international level. The event is not just a competition, but a true celebration of Italian gastronomic culture, with tiramisù as the undisputed star.
The press conference featured prominent institutional and organizational figures who shared their vision and enthusiasm for the initiative. Among those present, the mayor of Treviso, Mario Conte, emphatically highlighted the strategic importance of this event for the territory. “Hosting the Tiramisù World Cup 2026 is an honor and a unique opportunity for Treviso,” declared the mayor, “an event that not only enhances our culinary tradition but also projects the city onto a global stage, attracting visitors and investments. It is an occasion to showcase the beauty of our territory, the quality of our products, and the hospitality of our people.” His words emphasized the prestige that such a significant event brings to the city and the countless opportunities for tourism and cultural promotion that arise from it.
Alongside him, Maria Teresa De Gregorio, the Councilor for Culture and Tourism of the Municipality of Treviso, firmly reiterated the administration’s commitment to supporting and promoting initiatives that enhance local excellence and attract qualified tourist flows. “Tiramisù is more than just a dessert; it is a symbol of our identity, an ambassador of Italian taste in the world,” stated the councilor. “This World Cup will be a catalyst for tourism, inviting people from every continent to discover our artistic and scenic beauties and, of course, our gastronomic delights. We are ready to do our part to ensure impeccable hospitality and an unforgettable experience for all participants and visitors.”
The beating heart and soul of the competition were passionately illustrated by Francesco Redi, the creator of the Tiramisù World Cup. Redi shared the vision and goals of an event that, since its inception, aims to celebrate one of the most beloved and well-known Italian desserts in the world, promoting its original recipe and its creative variations. “The Tiramisù World Cup was born from a love for this iconic dessert and the desire to create a platform where passion and culinary mastery can meet,” explained Redi. “The 2026 edition in Treviso will be a special edition, a return to the roots for a dessert that, although its origins are debated, finds a deep connection in this land. We expect competitors from dozens of countries, ready to challenge each other with their interpretations, always respecting tradition and the quality of ingredients.” His presence provided an in-depth overview of the dynamics of the competition, the categories – often divided between original recipe and creative recipe – and the high expectations for the 2026 edition, which promises to be the largest and most participated ever.
Completing the lineup of speakers, Michele Pozzobon, president of Fipe Confcommercio Treviso, highlighted the fundamental role of the local restaurant and commerce sector in the success of the initiative. “The Tiramisù World Cup is not just a gastronomic event, but an economic engine for the entire province,” declared Pozzobon. “Bars, restaurants, hotels, shops selling local products: all will benefit from the influx of tourists and enthusiasts. It is an extraordinary opportunity to enhance our businesses, our zero-kilometer products, and the excellence of our service. Fipe Confcommercio is proud to support an initiative that brings prestige and development to our territory.” His words underscored the significant economic impact and the positive image that will result for the entire province, strengthening the link between the event and the local productive fabric.
The Tiramisù World Cup, in its previous editions, has already proven to be much more than just a pastry competition. It is a true festival that celebrates Italian culinary tradition, promoting the Treviso area and its countless food and wine specialties. The 2026 edition promises to be a unique and unmissable opportunity to admire the skill and creativity of amateur and professional pastry chefs from every corner of the globe. These masters of taste will compete in preparing the perfect tiramisù, using high-quality ingredients – such as mascarpone, ladyfingers, coffee, eggs, and cocoa – and recipes passed down through generations or reinterpreted with a touch of innovation. The atmosphere will be filled with excitement, featuring tastings, workshops, and moments of deepening dedicated to the history and curiosities related to this legendary dessert.
The event also represents an opportunity for local companies to showcase their products, from wines to cheeses, from meats to baked goods, in a context of international visibility. The synergy between the organization of the World Cup and the economic realities of the territory will be crucial for the overall success of the event, creating a virtuous circle of promotion and development. Side events are also planned, such as food and wine tours, guided visits to the historical sites of Treviso and the Marca Trevigiana, and cultural meetings, to offer visitors a complete and immersive experience in the heart of Veneto.
The announcement of the Tiramisù World Cup 2026 in Treviso represents a significant milestone and a great source of pride for the city, which confirms itself as an attractive hub for internationally resonant events. The anticipation for this sweet and prestigious competition is already palpable, and the municipal administration, along with the organizers and all involved parties, is ready to ensure a memorable edition that will leave an indelible mark on the global gastronomic landscape and in the heart of Treviso, celebrating the passion for good food and Italian conviviality.
